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Our Mission

We are setting out to identify the real value from seaweed constituents and move them into real, here and now, market opportunities.

Our Story

After many years researching the marine environment and delighting in the foods that it produces, I thought it was time to share what I’ve learned about the culinary journey from shore to kitchen. My knowledge will help consumers to understand how the nutrient rich waters of the Atlantic are a rich source of delicious, nutritious and super healthy products.

‘This is Seaweed’ high quality seaweed products are harvested by hand and dried under strictly controlled conditions to ensure they are packed to perfection and ready to enjoy at your convenience. The driers never exceed 40˚C, so the healthy enzymes and vitamins remain intact.

Each seaweed in our range has its own suite of beneficial properties - the unique combinations of vitamins and minerals that make them ‘superfoods’. Eating a variety of seaweeds regularly helps give your body the very best of the ocean’s goodness.

‘This is Seaweed’ collection consists of Dulse, Carrageen, Sea Spaghetti, Kelp and many more. Across the range there are excellent sources of vitamins B6 and B12; omega 3 and 6 and they’re also rich in magnesium, calcium and iron. 


Paul O’Connor
Marine Biologist and Seafood enthusiast

This is Irish

Our beautiful emerald isle is world famous for its luscious green landscape. But do you know what an amazing biodiverse marine culture we have, largely untapped, sitting on our wild and rugged length of coastline? Ireland has over 7,500km of rocky coastline, shaped for millions of years by the rugged and untamed strength of the great Atlantic to our west. Diving beneath these depths is another world of unharnessed beauty and nutrition.

This is health

We have more than 500 species of seaweed growing in abundance off our coast, soaking up the clean natural minerals and vitamins from the nutrient rich Atlantic. Nowadays we understand more about the impact of food choices on our health, and there is far more interest in knowing what’s in our food and ultimately what’s good for us. We care about our healthy lifestyles, and it is important that there is accountability on where our food comes from and how it is processed.



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